The enterprise technology market is a crowded place now with rapid consolidation and dominant players. How does one attempt to start a software company in these times, let alone scale it? The answer lies in using product-led growth to ensure solid customer success. In this session, we will tackle some hard-hitting questions such as how to design your go-to-market product, which role to hire first, which function – product or sales or marketing to focus on first and how to build a culture to ensure growth. We will use real-life examples from the software and internet industries with high applicability in other settings as well.
What you’ll learn in this Masterclass
How to design your go-to-market product
Product or sales or marketing to focus on
How to build a culture to ensure growth