Achieving product led growth

In this session we will use real-life examples from the software and internet industries with high applicability in other settings as well.

1 Module
Masterclass instructor Rahul Agarwal

Topics

Masterclass Description

The enterprise technology market is a crowded place now with rapid consolidation and dominant players. How does one attempt to start a software company in these times, let alone scale it? The answer lies in using product-led growth to ensure solid customer success. In this session, we will tackle some hard-hitting questions such as how to design your go-to-market product, which role to hire first, which function – product or sales or marketing to focus on first and how to build a culture to ensure growth. We will use real-life examples from the software and internet industries with high applicability in other settings as well.

What you’ll learn in this Masterclass

  • How to design your go-to-market product

  • Product or sales or marketing to focus on

  • How to build a culture to ensure growth

Instructor

Rahul Agarwal
Product Manager, Boomi

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