Starting her career in 1996, Kubi has worked with some of the biggest brands in the world including Nike, L’Oreal, Blackberry, MTV, Rio Ferdinand, Diddy, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In this session, she will share the modern rules of brand building, breaking down the traditional notions of how modern brands look, feel, and behave. Covering a few case studies and tactical applications, she will outline the best practices for driving obsession from day one while also building a foundation for long term growth.
What you’ll learn in this Masterclass
Modern rules of brand building
Break down the traditional notions of how modern brands look
Case studies and tactical applications,