Topics
Masterclass Description
Imagine a world where opportunities find you because you are showing up in the right way. Imagine a world where the exact person whose attention you want to attract was on a platform every day of the week. That is the wonderful world of LinkedIn.
LinkedIn is a professional networking site for those looking to network and develop business connections. The platform boasts almost 740 million members with over 55 million registered companies.
However, LinkedIn is rather different from other social networking platforms, and this can be a major challenge for new users as everything on the platform is geared towards career and business.
If you feel overwhelmed by what you’ve heard about LinkedIn, this masterclass will change your perception for good.
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Practical steps to take to build a strong LinkedIn presence.
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LinkedIn hacks that make the algorithm work in your favour.
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How to optimise your LinkedIn profile and be strategic with connecting and growing your network.
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How to create and engage with content on the platform.
Instructor
Yvonne Boateng
Founder, BEE Online Consulting
Yvonne Boateng is a personal brand trainer,speaker, and employee advocacy consultant. She is hired to launch, run, and scale programs for global organisations, and turn the workforce into influential voices & brand ambassadors on social media. Yvonne's passion started while working at LinkedIn, strategically helping enterprise clients in the tech, education, and government sectors to build strong brands through organic, paid and content marketing.
Yvonne’s experience of launching employee advocacy from scratch, to scaling a thriving program for global brands in regulated industries, uniquely positions her to help employees and companies succeed. She is Founder of BEE Online Consulting and is on a mission to fire up the company and employer brand through employee advocacy.
Browse modules
In this module, Yvonne Boateng explains why LinkedIn is an important platform for professional networking and shares the objectives of this masterclass.
Achieving success on LinkedIn requires some mental adjustments. In this module, Yvonne explains the mindset shifts you need to make an impact on LinkedIn and build a brand that projects your value.
When was the last time you googled yourself? If you don’t have a LinkedIn profile or have one that is poorly optimised, you may rank low or not be found at all when you’re googled. This module will teach you four crucial steps to building a strong professional brand.
The LinkedIn profile is the foundation for building a remarkable LinkedIn brand. In this module, Yvonne breaks down key elements that create that great first digital impression.
The phrase ‘your network is your net worth’ is not just a cliche. In professional networking, it’s not about who you know, but more importantly, about who knows you. In this module, you’ll learn how to make connections digitally to scale and build your networks.
In this module, Yvonne shares how to get the attention of your target audience through creating and engaging with content. She also shares tips on how to plan your content to create posts that get engagement.
Whether you’re looking for a job or looking to expand your network, LinkedIn is the right platform to achieve your pursuits. However, there are some common
mistakes people make when building their brand. Knowing how to avoid these mistakes will help you build a meaningful LinkedIn brand that’ll transform your career.
To conclude this masterclass, Yvonne gives steps you can take to increase your SSI score and also recaps the steps to take in building a solid LinkedIn brand.
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10 Modules 
