Ultimate Personal Branding Guide for Professionals

How to Craft a Winning Personal Brand and Present your Professional Story Powerfully

In this guide, you'll learn

Why you need a Personal Brand

10 Principles of Personal Branding

5 steps to creating a compelling Personal Brand

How to Manage your Personal Brand Online

Do you know that 85% of U.S. recruiters and HR professionals say that an employee’s online reputation influences their hiring decisions at least to some extent?

And 70% of recruiters and HR professionals in the US have rejected candidates based on information they found online.

Research has shown trends indicating that buying and hiring decisions will be made based on the brand of the person behind a product or service.

It no longer matters if you are at the bottom or the top of the ladder, you need a great and compelling personal brand if you want to be a success.

This guide will show you everything you need to create a successful and profitable personal brand

Investing in my brand is important to me because I want to build my recognition and credibility.

Coming into the job market, I wanted to differentiate myself and bring something unique to the spaces I was entering. The goal is always to set myself apart by playing to my strengths. Additionally, up to 80% of employers use social media to screen candidates during the hiring process.

Tomi Ibirogba

HR Advisor | Human Resource Management

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