Topics
Masterclass Description
The enterprise technology market is a crowded place now with rapid consolidation and dominant players. How does one attempt to start a software company in these times, let alone scale it? The answer lies in using product-led growth to ensure solid customer success. In this session, we will tackle some hard-hitting questions such as how to design your go-to-market product, which role to hire first, which function – product or sales or marketing to focus on first and how to build a culture to ensure growth. We will use real-life examples from the software and internet industries with high applicability in other settings as well.
What you’ll learn in this Masterclass
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How to design your go-to-market product
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Product or sales or marketing to focus on
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How to build a culture to ensure growth